That the TAMPA-HILLSBOROUGH COUNTY STORYTELLING FESTIVAL has successfully expanded public awareness of storytelling is made clear by the growing crowds at the culminating Festival.

• Announcements of the culminating Festival reach a wide range of people through the media contacted in the marketing campaign. Sponsors, which range from The Tampa Tribune to radio stations and broadcast and cable television stations, carry Festival advertisements for free.

• Information is distributed through the school system, city and county recreation centers, book stores, businesses, museums, and libraries, including the inner-city and rural areas of the county. Each school is sent materials encouraging the media specialist and teachers to introduce their students to the art of storytelling and to encourage them to participate in the Festival. Manuals and videos made available to teachers and others include lesson plans to enable them to easily include the art of storytelling in the curriculum.

• The Festival uses this site to spread the word about storytelling and to share information with people in Hillsborough County and around the world.