To renew and promote the art of storytelling for children and adults.
To introduce some of the best stories in the oral tradition to children and adults.
To develop self-confidence and public speaking skills in children.
To involve special populations such as the elderly, the handicapped, speakers of English as a second language, and black communities in the renewal of this art.
To better prepare children for participation in the art by providing in-service training in the art of storytelling for recreation leaders, librarians, and teachers.
To bring to the Tampa area a festival introducing folk tradition as presented through the telling and hearing of good stories; using the local talent of Hillsborough County.